Monthly Website Checklist

A great website is dynamic — it’s always changing, with new content being added regularly. A great website is relevant, with no outdated information, and quickly tells the viewer what they want to know. At Gospel Powered, we want your church to have a great website, but a great website isn’t “set and forget”. A great website needs regular monitoring, updating and editing to make sure it remains engaging, accurate, and relevant to the people viewing it. Once a month, it’s a good idea to “audit” your church website. Skim through each…

Using your church website to combat the “obstacle of uncertainty”

As I write this blog on a quiet Saturday evening, I’m sitting in my hotel room overlooking a beautiful ocean view, enjoying the sights and sounds of the stunning Gold Coast in Queensland, Australia. Sorry to make you all jealous, but the context is important! The context being, I’m in an unfamiliar place, with little-to-no understanding of the culture, nature and expectations of the local church in my area. It’s Saturday, and as I’m on holiday, I’m preparing to visit a church tomorrow that I’ve never been to before. I…

Your home page is your church’s shop front

Think about the last time you visited a shopping mall. Imagine you’re not there with any specific purpose in mind, you’re just window-shopping. How do you decide which stores you walk into, and which ones you simply pass by? Of all the stores you chose to enter, there’s a high possibility that the draw card to get you in the door was the stores “shop front”. That window display that captures your eye before you even enter the shop. It’s not complicated — stores with the most attractive, interesting, captivating or intriguing…

Announcements Videos — Our Equipment List

A little while ago, we wrote a blog on why we love announcement videos. Today, we’ll give you an overview of the equipment we use to put ours together. You’ve no doubt seen some amazing church videos that have been put together by huge teams at huge churches with huge budgets. If you’re part of a smaller church, it can be easy to become discouraged seeing videos like that (which is a shame, because that’s not the purpose of those videos!). Your visual media “department” may be entirely staffed by volunteers.…

Announcements Videos — Why I Love Them

I love announcements videos. I love writing them, filming them, editing them and displaying them. That probably makes me sound like a weirdo with a strange obsession…but the reason I love announcement videos is because they have completely reshaped what used to be one of the most boring, poorly executed segments in our church services. Here’s a very brief rundown of why I love using video to communicate our church announcements: They can be scripted Too often, people step onto a church stage (often volunteers with little-to-no training or understanding…

Using Buffer to streamline your church’s social media

I love efficiency. I’m all for anything that will make a task quicker, more efficient, and less labour-intensive. Especially in a church, where there’s every chance a task is taken care of by a volunteer who is managing church responsibilities on top of a job, family life, and other obligations. That’s why, at WPFC, we love Buffer. Buffer is a social media manager — an app (both mobile and web-based) that allows the user to schedule and manage posts to any combination of social media accounts (Twitter, Facebook, Google+, LinkedIn and Pinterest).…

How to make “average” church photos look amazing

Last year I conducted an informal poll asking the Christian Facebook world what they most looked for in a church website. Some of the top responses were, understandably, service times, locations and a message from the pastor, but another component that many responders say they looked for in a church website was photos. And not just any photos. Real photos, of real people, who actually attend the church. Visitors to your website love seeing photos of real people who go to your church. They want to see smiles, passion, engagement…

Three ways to make your church blog awesome

1. Use images We’ve said it before, but we’ll say it again: People LOVE pictures! Take a look here at some interesting statistics about visual media in marketing. Never post a blog without an image! Adding images will make your posts perform higher in searches and on social media, and your blog posts will be more engaging and attract more traffic. Don’t stress to much about finding the perfect image that faultlessly captures the essence of your writing — just grab a photo that works! Unsplash is one of my favourite places to…

Four ways to make your church blog work for you

People are blogging about anything and everything these days — fashion blogs, food blogs, news blogs, travel blogs, parenting blogs, education blogs, the list goes on. Never has it been easier or cheaper to get your written message out for the world to read. At WPFC, we think church blogs are awesome, and when used well, can be so beneficial to your church and its mission. Here are four ideas your church can put into practice to maintain a healthy, active blog. 1. Blogging + social media = endless possibilities Blogs and…

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