Using your church website to grow your Children’s Ministry

Minimalism is so in right now.  Designers the world over are agreeing that less is definitely more, and we’re seeing clean, scaled back designs everywhere, from websites to business cards to wedding invites.  We’re getting rid of the clutter and bringing things back to their beautiful basics. Even in the way we write; blogs are shorter, webpages have less words on them, it’s all about capturing someone’s interest using a few, carefully chosen sentences.  And this is great!  …Most of the time… Churches, too, are jumping on the minimalist bandwagon,…

Church Websites Part #1 – Know Your Audience (and how to engage them)

The internet has varying ideas as to how long the average user remains on a website. Some studies tell us that the majority of web users only stay browsing a website for 15 seconds unless something captures their attention. Other studies are a little more generous, bumping up user engagement length to 59 seconds. This article claims you only have 10 precious seconds to capture your user’s interest before they move onto another website. We may never know the true statistic, but one thing we know for certain is that…

Church Websites Part #2 – Sustainability (setting realistic goals)

Hopefully you’ve already had a chance to read through Part #1 of this series.  If you weren’t already, we hope that by now you’re absolutely convinced of your church’s need to not simply have an active website, but a website that strategically caters to the specific audiences who visit your site. A website that gives relevant, clear, uncluttered, accessible information in the hope that many will join your church community. Sounds exciting, right? But the problem is, this kind of website is not created overnight. Many hours of thought, planning,…

Church Websites Part #3 – A Framework (putting all your content together!)

We’ve done lots of thinking about who our website is for, and what we want to include on our website. Now it’s time to think about where it’s all going to go. At the start of this training guide, we began by saying that easy navigation is one of the key reasons people stay on a website. If it’s hard for the user to find what they’re looking for or navigate their way around, they’re unlikely to remain on your website for long. It’s always better to do things correctly…

Creating a great Staff Page on your church website (Part #1)

Whenever I visit a church website, one of the first pages I like to visit is the Staff page. Utilising a page like this is a great way for churches to introduce their staff or ministry team. People love reading about how their pastor is an ordinary person with a real family and real hobbies, just like them. A Staff Page is also a great way to introduce a church’s unsung heroes like the receptionist or bookkeeper. These people may not be up the front every week, but without them,…

Creating a great Staff Page on your church website (Part #2)

In a previous post we looked at why it’s a good idea to have a Staff Page on your church website. We also looked at some ways to improve user experience on your church website, by taking great photos of your pastors and ministry team for your Staff Page. But a page with some photos and names isn’t going to be much help to anybody. The key to an effective Staff Page is not just each person having a great photo — it’s having a great bio to go along with it. To…

Monthly Website Checklist

A great website is dynamic — it’s always changing, with new content being added regularly. A great website is relevant, with no outdated information, and quickly tells the viewer what they want to know. At Gospel Powered, we want your church to have a great website, but a great website isn’t “set and forget”. A great website needs regular monitoring, updating and editing to make sure it remains engaging, accurate, and relevant to the people viewing it. Once a month, it’s a good idea to “audit” your church website. Skim through each…

Using your church website to combat the “obstacle of uncertainty”

As I write this blog on a quiet Saturday evening, I’m sitting in my hotel room overlooking a beautiful ocean view, enjoying the sights and sounds of the stunning Gold Coast in Queensland, Australia. Sorry to make you all jealous, but the context is important! The context being, I’m in an unfamiliar place, with little-to-no understanding of the culture, nature and expectations of the local church in my area. It’s Saturday, and as I’m on holiday, I’m preparing to visit a church tomorrow that I’ve never been to before. I…

Your home page is your church’s shop front

Think about the last time you visited a shopping mall. Imagine you’re not there with any specific purpose in mind, you’re just window-shopping. How do you decide which stores you walk into, and which ones you simply pass by? Of all the stores you chose to enter, there’s a high possibility that the draw card to get you in the door was the stores “shop front”. That window display that captures your eye before you even enter the shop. It’s not complicated — stores with the most attractive, interesting, captivating or intriguing…

Three ways to make your church blog awesome

1. Use images We’ve said it before, but we’ll say it again: People LOVE pictures! Take a look here at some interesting statistics about visual media in marketing. Never post a blog without an image! Adding images will make your posts perform higher in searches and on social media, and your blog posts will be more engaging and attract more traffic. Don’t stress to much about finding the perfect image that faultlessly captures the essence of your writing — just grab a photo that works! Unsplash is one of my favourite places to…

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