Three ways to make your church blog awesome

1. Use images
We’ve said it before, but we’ll say it again: People LOVE pictures! Take a look here at some interesting statistics about visual media in marketing. Never post a blog without an image! Adding images will make your posts perform higher in searches and on social media, and your blog posts will be more engaging and attract more traffic. Don’t stress to much about finding the perfect image that faultlessly captures the essence of your writing — just grab a photo that works! Unsplash is one of my favourite places to find stunning images that are completely free with no copyright attached. Have a quick scour through and you’re bound to find something that semi-relates to what you’ve just written about!

2. Use title images
So, this is kind of similar to the first point, but it goes one step further. If you have a spare 10 minutes up your sleeve each time you blog, consider using a free graphics application like Canva to create a title image for your blog post. We use Canva for most of our title images in the GP Blog and we love it! There are loads of free templates and stock images on Canva (including lots of the Unsplash photos we just talked about!), but if there’s something specific in their premium library that you love, it will only cost you $1 per item to use it. Using title images is a great way to capture the attention of Facebook users who might not always gravitate to a typed blog title, but a title image might just be enough to get their attention.

We generally use the “Facebook Ad” Canva template for creating blog title images, but use whichever template gives you the dimensions you need for your blog.

3. Run your writing through a text editor

A little while ago we discovered the Hemingway App. Since then, we’ve rarely posted any written content on the GP Blog without first running it through Hemingway to get a “second opinion” on how we’ve used language, phrasing, words and punctuation. Just for fun, this sentence you’re reading now came straight from my head to the page. No editing or proofreading — freshly typed content. Once I’ve finished the paragraph, I’ll run it through the Hemingway Editor, follow all of its suggestions for my work, and paste the finished product below. It’s worth noting that there are no rules that you must obey every command Hemingway gives you. There’s nothing quite like human eyes to read over and edit writing, and often I’ll ignore many of Hemingway’s suggestions for my writing, but there are always times that Hemingway identifies particularly unclear writing, absurdly long sentences, and unnecessary adverbs, passive clauses and complex language that a simple change could fix.

And here’s the “Hemingway version”:

A little while ago we discovered the Hemingway App. Since then, we rarely posted any content on the GP Blog without running it through Hemingway. This gives us a “second opinion” on how we use language, phrasing and punctuation. Just for fun, this sentence you’re reading now came straight from my head to the page. No editing or proofreading, only typed content. Once I’ve finished the paragraph, I’ll run it through the Hemingway Editor. I’ll follow all its suggestions for my work, and paste the finished product below. It’s worth noting that there are no rules that you must obey every command Hemingway gives you. There’s nothing quite like human eyes to read over and edit writing. Often I’ll ignore many of Hemingway’s suggestions for my writing. Yet, there are always times that Hemingway identifies ways I could do better. In particular, unclear writing, long sentences, unnecessary adverbs, passive clauses and complex language that a simple change could fix.

Interestingly, Hemingway identified my first paragraph as being at a “Grade 14 level”, which Hemingway says is “OK”. The edited text was given a “Grade 8 level”, which lies in the “green zone”, or the level Hemingway thinks we should aim for when we write.

Hemingway’s suggestions certainly aren’t gospel — you won’t agree with them all. But it’s always a good idea to break up your long sentences, limit your adverbs and usage of the passive voice, and make sure your writing is at a level accessible to the masses, and Hemingway App can help you do that.

Now that we’ve taken a look at why your church should be blogging, and how to make those blog posts awesome, now’s the time to start thinking through a strategy to get your church’s blogs written and online!

No Comments
Add Comment
Name*
Email*
Website

Share This
[i]
[i]